560 - Why Trust Through Visibility Beats Any Marketing Tactic
Discover how CEOs can foster growth by rebuilding trust and enhancing visibility. Discover why personal leadership presence drives sales and shortens ROI cycles. Key insight: Thought leadership is not marketing; it’s a sales engine.
Want to build your Personal Brand?
Join the free Rising Stars Community
Trust as the Missing Link Between Stagnation and Sales
When a business hits a plateau, it’s rarely just a sales problem. It’s a trust problem. Customers sense when they don’t know who stands behind the brand. The missing link is often the CEO’s visible leadership.
1. Understand where the market is moving.
Growth depends on awareness. A stagnating business often signals that customer expectations have evolved while the company's message has not. Leaders must regularly analyze market direction and customer sentiment to stay relevant.
2. Connect sales and customer experience.
Sales is no longer a separate function. It’s built on the entire experience customers have with your brand. From first impression to long-term loyalty, every interaction either builds or erodes trust.
3. Build visibility through CEO thought leadership.
When people see and hear the CEO, they connect with the business on a human level. Consistent, authentic communication from leadership accelerates trust and has a direct impact on sales outcomes.
4. Expect measurable returns.
Trust-driven visibility isn’t an abstract investment. Results appear within months. Companies that activate their CEO’s personal brand often see ROI within four months proving that thought leadership isn’t optional, it’s strategic.
Final Thought
Trust is the new growth currency. When CEOs step forward as the face of their business, sales follow naturally. Visibility fuels credibility, and credibility converts to revenue. The path from stagnation to growth always begins with trust.
Highlights:
00:00 Understanding the market
00:18 Building trust through the CEO of the company
00:49 The best investment strategy
Links:
===========================
Equipment and Software I Use for My Videos and Podcasts
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
===========================
Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
===========================
Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
===========================
Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
===========================
Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
===========================
Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
If you have a business that is growing and then somehow it's stagnating, one of the key things is analyzing to understand where's the market going right now? How do we approach it from a customer experience perspective and obviously the sales part. One of the things that I have seen hugely in favor for sales is building trust.
Trust through the CEO of the company. Oftentimes people don't see the CEO behind the company, and that means they have less trust in the business. And if you do that well with the thought leadership strategy that is linked to the business and focused on sales. It's going to be a game changer, not straight away because it takes a while, but it's always going to work.
What I've seen is return on invest is below four months, and that's one of the best investment strategies I have used for myself and as well for our clients.