Personal Branding Blog Posts
Long Form
Find short form below the long form
Unlock unparalleled influence: Jens Heitland reveals the 4-phase CEO Authority Impact Program for leaders ready to become industry thought leaders, build powerful personal brands, and drive real business growth.
The CEO Authority Impact System: A 5-step guide to building your personal brand, amplifying influence, and converting credibility into business opportunities.
Jens Heitland unveils The CEO Authority Impact Framework. Master thought leadership, boost credibility, and gain visibility to unlock unparalleled opportunities for your business. Learn how to maximize your CEO impact.
Discover how CEOs can strategically build their personal brand to boost visibility, credibility, and business opportunities. Download The Strategic Personal Branding Guide for CEOs by Jens Heitland.
Building a powerful personal brand requires strategy, consistency, and the right platforms. Learn how to systematically create, batch, and repurpose content, leverage LinkedIn for visibility, and build lasting authority. Discover the key to sustainable content creation and brand growth.
Master LinkedIn with expert insights on personal branding, content creation, and engagement strategies. Learn about LinkedIn formats, AI-driven algorithms, and best practices to boost visibility. Optimize your posts with SEO, video, and strategic formatting for maximum impact.
Most CEOs fail to leverage their personal brand, hiding behind their corporation, showing up inconsistently, lacking thought leadership, being visible only as a role not a person, and not controlling their narrative, discover how to fix it in my latest LinkedIn article.
Learn how to effectively sell yourself by mastering personal branding, strategic content, and credibility-building techniques. Discover the power of consistency, authenticity, and engaging with your ecosystem to unlock new opportunities.
Learn how to schedule social media effectively with tips on building your personal brand, targeting your audience, and creating a systematic strategy. Discover content planning, measuring success, and platform-specific insights to maximize engagement and credibility.
Master the art of keynote speaking with the Keynote Speaking Pipeline! Learn personal branding, outreach strategies, LinkedIn tips, CRM tools, and niche-specific techniques. Build connections, track opportunities, and deliver impactful speeches while accessing resources for continued growth.
Learn how to get booked for keynotes by building a strong personal brand, leveraging video content, optimizing your speaking page with SEO, and targeting the right audience. Discover inbound and outbound strategies, use LinkedIn effectively, and create lasting relationships for paid speaking opportunities.
Discover essential video recording tips for CEOs to elevate personal branding. Learn content strategies, scripting, hooks, and editing techniques to create engaging videos. Maximize impact with expert advice and free resources for polished results.
Dive into leadership insights with professional stuntman Chuck Borden in the Leadership Open Mic session. Learn about personal branding, servant leadership, building trust, and balancing digital and physical leadership. Discover tips for effective communication and team collaboration.
Optimize your LinkedIn profile with actionable tips: create a custom URL, use a high-quality profile picture, write an engaging “About” section, highlight key experiences with logos, and leverage featured posts to boost visibility and credibility.
Maximize your personal brand’s success with video content. Learn how to create engaging, authentic videos to enhance visibility and credibility online. From defining your story to effectively publishing across platforms, leverage videos to elevate your brand and boost career opportunities.
Learn how to build a powerful personal hub with a website designed to capture attention, tell your story, and drive engagement. Discover the importance of structured content, sections, and SEO to create a standout online presence.
Unlock paid speaking engagements with a proven personal branding system. Learn how to optimize your LinkedIn profile, showcase your experience, and establish credibility through your personal website to attract keynote opportunities worldwide.
This CEO program session focuses on building a powerful personal brand as a foundation for professional success. Learn the key strategies for creating a personal website hub, producing and distributing content, achieving omnipresence, and developing a lead-generating system to grow your business.
Let's explore the concept of omnipresence and how to position yourself and your brand across multiple channels. Learn my system to build omnipresence, amplify impact, and connect with different audiences by leveraging digital and physical spaces effectively.
The Rising Stars Pro Kickoff Call introduces a community of CEOs dedicated to building personal brands that drive business results. By developing in public, participants showcase growth strategies, share resources, and collaborate to create a powerful network for success.
Learn how to create a powerful personal brand with our step-by-step system. From defining your superpowers to building a content strategy around five brand pillars, this session shows how to leverage your strengths and showcase them online for meaningful connections and opportunities.
Master LinkedIn for career success with tips on profile optimization, personal branding, and strategic connections. This episode dives into practical steps to make your profile stand out, increase visibility, and drive professional growth on LinkedIn.
Maximize your personal brand’s success with video content. Learn how to create engaging, authentic videos to enhance visibility and credibility online. From defining your story to effectively publishing across platforms, leverage videos to elevate your brand and boost career opportunities.
Personal branding is crucial for professional success. Build a strong online presence with a personal website, optimized for SEO. Use content to showcase your skills and expertise, engage with your audience, and build a community. Tools like Descript and ChatGPT can aid in content creation and optimization.
This session provides comprehensive insights into personal branding, focusing on the attractive leadership character. Learn how to define your leadership identity, craft compelling storylines, and effectively communicate your brand across various platforms. Discover the importance of consistency, authenticity, and embracing polarity in building a strong personal brand.
Learn how to effectively use LinkedIn for personal branding, job hunting, and business growth. Discover strategies to optimize your profile, engage your audience, and build a successful LinkedIn system to achieve your goals, from gaining clients to expanding your professional network.
Learn how to effectively use LinkedIn for personal branding, job hunting, and business growth. Discover strategies to optimize your profile, engage your audience, and build a successful LinkedIn system to achieve your goals, from gaining clients to expanding your professional network.
Unlock your career potential with our masterclass on personal branding. Learn proven strategies for online presence, content creation, and brand visibility to elevate your professional image and business success. Start building your credibility today.
Unlock the secrets to mastering weekly planning with Jens Heitland. Learn how to build effective systems for personal and professional success, including goal setting, personal branding, and sales strategies. Discover practical tips for integrating key activities into your routine.
Short Form
A powerful personal brand blends the professional with the personal. This episode reveals how CEOs can strategically balance both to build trust, show authenticity, and strengthen business positioning. Listen in to refine your brand strategy.
Discover how your personal brand as a CEO sets your company apart from competitors. In this episode, we explore why people buy from people and how visibility and thought leadership drive trust, preference, and business growth.
Authenticity in personal branding starts with alignment. This episode explains how staying true to yourself, both online and offline, builds trust, influence, and long-term impact. A must-listen for CEOs ready to lead with integrity.
Discover how a CEO’s online visibility directly impacts employee engagement, trust, and morale, especially in global teams. Discover how a digital presence can replace physical proximity and foster a stronger internal culture.
Consistency in personal branding builds visibility, credibility, and trust. In this episode, discover why showing up regularly is the foundation for long-term influence and business success.
To measure the success of a CEO’s personal brand, you must track more than likes and followers. This episode outlines how to align personal brand strategy with business impact and revenue growth.
Personal branding isn’t just for influencers or founders. This episode shows how professionals in any role or industry can use personal branding to grow their credibility, visibility, and leadership impact.
Explore how CEOs and leaders can leverage the digital landscape to become recognized industry experts and thought leaders. This episode outlines the real-world benefits of strategic visibility.
Company branding sells products. Personal branding builds trust. This episode explains the key differences and why CEOs must treat their brand as a long-term leadership asset, not just a marketing add-on.
LinkedIn is more than a profile; it’s your personal branding engine. This episode shares a clear 3-part strategy for using LinkedIn to position yourself, connect meaningfully, and distribute thought leadership that builds authority.
This episode explains why your website is your most important digital asset and how it becomes a long-term lever for influence, search visibility, and strategic positioning.
What content should you create to grow your personal brand as a CEO? This episode breaks down a focused approach to content that attracts the right people, positions you strategically, and supports business growth.
Learn how CEOs can manage their online reputation during a crisis by showing up consistently and building public trust before problems arise. This episode explores how transparency and presence shape perception.
Learn how to create a personal branding strategy that aligns with your goals, strengths, and target audience. Discover the foundational steps to move from random activity to intentional influence.
Discover how a CEO’s personal brand can elevate company visibility, build trust, and humanise leadership. Discover why showing up as a person, not just a title, can create a strategic advantage.
Learn what a personal brand statement is and why every CEO needs one. Discover how this simple sentence can elevate your visibility, clarify your message, and attract aligned opportunities.
Discover who on your team should support your CEO's personal branding efforts. Learn how to align marketing, PR, and leadership strategies to build influence and maximize visibility that serves your business goals.
Learn how a CEO’s personal brand can extend beyond company walls to influence industry standards and policymakers. Discover the strategy behind turning visibility into authority and thought leadership into real-world impact.
Your personal brand as a CEO is a key driver in attracting and keeping top talent. Discover how visibility, authenticity, and strategic content create stronger bonds with high performers and support retention.
Discover the minimum time and resources CEOs need to build and maintain a strong personal brand consistently. Learn how to set up an efficient branding system that delivers results without overwhelming your schedule.
Learn how to identify the right target audience for your personal brand based on your specific goals, whether building a business, landing a new job, or growing internally. Speak to the right people, and your opportunities grow.
Discover which external platforms CEOs should prioritize to build a strategic and effective personal brand. Learn why LinkedIn, YouTube, and podcast platforms drive the most engagement and long-term visibility.
Discover how personal branding accelerates career growth inside organizations. Learn how visibility and credibility help professionals take on more responsibility and advance to higher roles.
Discover how a CEO’s personal brand can motivate teams and elevate internal culture. Learn why visibility beyond boardrooms builds loyalty and trust inside your company.
Discover why personal branding is essential for long-term career independence and business success. Learn how to move from corporate credibility to personal authority and stay in control of your future.
Explore the perceived risks associated with CEO visibility and learn how to mitigate them through strategic alignment. Learn how to turn a personal brand into an enduring company asset even if leadership changes.
Discover the foundational steps to building a personal brand, starting with identifying your unique superpower. Learn how to craft stories, position your expertise, and make your credibility visible to the right audience.
Learn how aligning your personal brand as a CEO with your company’s strategic goals can create massive leverage, drive business results, and elevate both brand and leadership visibility.
Personal branding isn’t just social media activity. It’s the intentional combination of credibility and visibility. This episode explains how CEOs can use this formula to achieve real business results.
Looking for a smarter way to hire? Use this overlooked social post trick to instantly filter serious candidates from the noise before the first interview even starts.
Unlock the secrets of personal branding with insights from Jens Heitland’s workshop of the EIA Porto 2025 program. Learn strategies for building your brand, creating impactful content, and boosting your career visibility in the digital age.