The CEO's New Imperative: Beyond the Boardroom to Industry Influence
The CEO's job today isn't what it used to be. Leading a company from the inside, important as it is, simply isn't enough anymore for real impact, lasting growth, and leaving a mark. True influence now demands that you, as a CEO, step forward as a genuine thought leader.
For years, I've worked with leaders from all kinds of companies – from global players like IKEA to agile startups. One thing has become absolutely clear: your personal brand as a CEO isn't a bonus; it's a core strategic asset.
I often meet incredibly smart, experienced CEOs who know their stuff inside and out, but their visibility just doesn't match their expertise. That's exactly where strategic thought leadership comes in. It's about closing that gap, making sure your vision reaches far beyond your own organization, and ultimately, pulling in the right opportunities for you and your business.
Building Authority: A Clear Path Forward
At Heitland Media Group, we built the CEO Authority Impact Program to fix this. It’s a straightforward, four-phase system designed to systematically build and amplify your influence, making you an essential voice in your industry.
Let me walk you through how we do it:
Authority Discovery: Finding Your Core Story. This isn't about creating some made-up image. It's about uncovering the real you. We dig deep into your "why," your values, your unique strengths, and the experiences that shaped you as a leader. The goal? To forge a compelling personal brand and a signature keynote speech that truly shows who you are and what you stand for. This is where all real influence begins.
Strategic Positioning: Connecting Your Vision to Your Business. Your personal brand needs a clear purpose. In this phase, we carefully link your individual goals with your company's wider marketing and PR plans. We draw up a clear roadmap, figure out the most effective places for your message to be seen, and make sure everything we create delivers tangible business value – from new leads to better opportunities.
Influence Activation: Getting Your Brand Everywhere. This is where your thought leadership comes alive. We build your personal online hub (your website), ensure your message is consistent and powerful across all the right platforms (LinkedIn, industry forums, etc.), and create high-quality content – from professional video shoots to engaging articles. The aim is for you to be omnipresent, so your target audience keeps encountering your valuable insights.
Legacy Acceleration: We Handle the Heavy Lifting. As a CEO, your time is your most precious resource. You're meant to lead, innovate, and grow your company, not spend hours wrestling with social media. That’s why our program includes ongoing, "done-for-you" management. From monthly strategy sessions to continuous content creation and platform oversight, we make sure your thought leadership stays sharp, relevant, and consistently keeps you at the forefront of your industry.
Why Now? The Real Payoff of Thought Leadership
This structured approach brings huge returns. Beyond just being more visible and credible, a strong thought leadership presence for a CEO means:
More Trust and Respect: People look for genuine leaders. Your voice builds confidence with stakeholders, investors, and customers.
Attracting Top Talent: The best people want to work for visionary leaders who are actively shaping their industry.
New Business Doors Opening: Being known as an expert naturally leads to partnerships, speaking gigs, and incoming business.
Strength in Tough Times: A solid personal brand gives your company a steady anchor when things get unpredictable.
Ultimately, leading a successful company today means doing two things well: running the business internally and leading conversations externally. By carefully building your personal brand, you don't just run a business; you inspire an industry.
Ready to truly lead from the front and become a key voice in your field?
Transcript :
Hello, and welcome back to another video of Heand Media Group. I'm the founder, yen Heand, and in this video we look into the CEO Authority Impact program. That's the program that we use to position CEOs as thought leaders in their industries, and we have. Four different components. We start with the authority discovery, then we go into the strategic positioning.
Then the next one is influence activation, and the fourth one is legacy acceleration. Let's dive into the first one. And by the way, this is the third video of a series. If you haven't seen the first two, one. Make sure to check them out. The phase number one is authority discovery. This is the phase where we are building out the personal brand of the CEO, going deep into what makes this person credible.
We look into the [00:01:00] superpower, we look into the values, we look into the why of that person, and then craft detailed brand values and brand pillars that represent the CEO. And as well, we built a tone of voice. How does that person represents the company and him or herself credibly in the future? And then the next part of that program is where we look into the stories, we look backwards, and then look into what are the different stories.
That you have experienced in your life that make you as the CEO credible. And then we bring that back into a story library. So a story library that helps you to tell the stories all the time going forward. The third part of this is we look into a keynote. We are developing a signature keynote together, which is a keynote that you can hold on all stages across the world.
Where we loop all of these things together, your credibility, the [00:02:00] topics that you stand for, and as well your stories, and that's then a signature keynote that you can use on the different stages, but as well use in business context. The only thing that you then add to that is the business context. Let's go into the second phase.
The second phase is strategic positioning. First and foremost, every strategy starts with a goal. Where do you want to be in the future? And then we use that and look into how do we want to measure the future and how do we want to measure that outcome. From that, then we look into the company, the marketing strategy and the PR strategy of the company.
And the reason for that is that we want to blend this two strategies together because you are a CEO of a company and you need to support the business to get new clients, new leads, and new opportunities in. And if we know what the business goal is and if we know what the strategic marketing topics are and pr, then we [00:03:00] can link the personal branding strategy.
With that strategies to create a plan, which is a roadmap on exactly how do we do the positioning and how do we bring back value to the business. And from that, then we go a level deeper. We built this roadmap. We look into what are the different channels you should be visible on. How do we link this to the target audience that you want to engage with?
And then we look as well into how do we build the content that is compelling to that audience and that speaks a language that they understand, and then we loop that back. Into a metric dashboard so that we know every single month are we on track towards that strategy or not. That leads us to the influence activation that's kind of launching the whole personal brand and thought leadership strategy of the CEO.
Omnipresent. And then we look into building a personal website, which [00:04:00] is the hub. Then we look into bringing the brand message across all different social media. 'cause for us it's extremely important to understand and showcase that doesn't matter which platform you are on, let's say LinkedIn or Instagram or TikTok, that you have the same level of appeal to your target audience.
And when we have all of this built. Then we utilize obviously content that we are creating together, which is a photo shooting and a brand video shooting and or a video shooting like I do right now. That is then going into all the different ecosystems, and then when we have finished this, then we go into the usual operation of the personal brand.
That means we have a monthly strategy session. We have creation, video creation, podcast creation, content creation, and then we go deeper into how do we manage all of this on the different platforms? How do we manage this on a podcast channel? How do we manage and showcase this on [00:05:00] LinkedIn so that people can explore you and doing that on a daily base.
Takes a lot of time. That's why we do this for the CEO. We believe A CEO has to lead the company and bring business and has not to sit there and do social media postings. That's why we do this in a Done For You package, because we believe that the time of A CEO is super valuable and when done properly, the credibility and the visibility.
Gets equal. That means if you have seen the first video, you understand that the opportunities will come back to you and your business. And with that, the whole systematic way of building a personal brand and leading it to be a thought leader in the industry will help you. To do that. This is what we do at Title and Video Group, and if you are interested, you are welcome to contact us in the next videos.
We will go even deeper into this topics. And if you like this video, make sure you subscribe so that [00:06:00] you get pinged when the next video comes out. See you in the next video.