559 - Consistency Builds Thought Leadership
Consistency defines successful CEO thought leadership. Discover why consistently showing up online fosters influence, engagement, and long-term brand growth.
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Consistency Builds Thought Leadership
Every CEO wants to be recognized as an industry leader. That recognition is not about talent; it is about consistency. This episode examines why consistent visibility is the major differentiator in modern CEO thought leadership.
1. Consistency Builds Trust
Audiences don't follow what they rarely see. When you post regularly, people begin to expect your voice, your insights, and your leadership. Trust forms through repetition. Consistency signals reliability.
2. Visibility Requires Volume
Posting once a week or once a month is not enough. Algorithms reward consistency, but more importantly, so do people. If you want to lead conversations in your industry, make yourself visible multiple times each week across all major platforms.
3. Long-Term Presence Beats Short Bursts
Many CEOs start strong, then fade away. Actual growth occurs when you continue to show up long after the initial enthusiasm fades. Sustained presence creates authority that cannot be faked or fast-tracked.
4. Strategy Multiplies Effort
Posting frequently without direction is not the goal. Each piece of content should align with your personal brand, your message, and your company’s vision. Consistency amplifies impact when paired with a strategic approach.
Final Thought
Consistency isn’t glamorous, but it works. Show up often. Become the leader others remember.
Highlights:
00:00 The Importance of Consistency in CEO Thought Leadership
00:05 The Pitfalls of Inconsistent Posting
00:20 A Real-World Example of Inconsistent Engagement
00:38 The Key to Effective CEO Social Media Strategy
00:56 Proven Success Through Consistent Posting
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Transcript:
Consistency is the biggest differentiator in CEO thought leadership. A lot of CEOs want to be on stage, want to utilize their thought leadership, their personality to drive business results, but then they're posting once a week. Then they're doing something every four weeks and that doesn't move the needle at all. I just had the conversation the other day with one of our clients. We looked at the average engagement and the average uptake on all the his social media profiles and what we have seen that he's stalling because there's not consistent and long enough content available for that CEO. So consistency is key thing. I always recommend for a CEO in an industry, at least three posts per week that are spread throughout the total internet, which means three posts on LinkedIn, three posts on TikTok, three posts on YouTube, and so on. I know it's going to work because I've done it the last six years for myself, and the business is growing without being dependent on anyone else.