473 - Personal Branding = Credibility × Visibility
Personal branding isn’t just social media activity. It’s the intentional combination of credibility and visibility. This episode explains how CEOs can use this formula to achieve real business results.
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Personal Branding = Credibility × Visibility
Many CEOs already hold the key ingredient of a powerful personal brand: credibility. They’ve led successful businesses, served high-value clients, and earned the trust of their industries. But without visibility, that credibility stays hidden, and the opportunity remains out of reach.
This episode breaks down a simple yet powerful equation that reframes how personal branding actually works:
Credibility × Visibility = Personal Brand.
1. Credibility Without Visibility Is Wasted Potential.
Credibility is earned through action: results, leadership, and trust built over years of experience. But many leaders assume that this track record “speaks for itself.” It doesn’t in today’s crowded, digital-first world.
2. Visibility Without Credibility Is Noise.
On the other hand, being visible without a solid foundation can backfire. Flashy posts and personal updates might get attention, but they don’t build long-term trust. Your visibility must reflect your true strengths, values, and expertise.
3. The Power of Strategic Combination.
The real magic happens when you align both elements, ensuring your credibility is expressed clearly, consistently, and publicly. That’s how you shift from being known internally to being recognized as a thought leader in your industry.
4. Thought Leadership Starts With Intentional Presence.
Positioning yourself as a CEO with influence isn’t about oversharing. It’s about curating the right messages that reflect what you’ve built and what you believe in, and making sure those messages are discoverable by the people who matter
Closing Reflection:
You already have the credibility. What you need now is to make it visible intentionally and consistently.
This episode provides you with the equation and mindset to build a brand that does more than just get noticed; it gets respected, trusted, and followed.
Tune in now to start aligning your personal brand with your business legacy.
Highlights:
00:00 Introduction to Personal Branding
00:01 The Core Elements: Visibility and Credibility
00:15 Strategic Emphasis on Credibility
00:31 Business Opportunities through Thought Leadership
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Transcript:
What is personal branding? Personal branding for me is the. Combination of two things, visibility and credibility. What I often say is that you have credibility because you have achieved things in your life and it's not visible. So putting this thing strategically together and say, how can I emphasize my credibility and do that in a visible way for me, is personal branding and doing that for, let's say A CEO will help you to position yourself as a thought leader. And that will, in return, give business opportunities.
