466 - You Don’t Need to Hack the Algorithm. You Just Need to Train the Machine
You don’t need to hack the algorithm. You need to train it. Learn how CEOs can shape their digital reputation by consistently publishing content AI and search tools learn from.
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You Don’t Need to Hack the Algorithm. You Just Need to Train the Machine
As AI tools become the go-to resource for researching people, the real question CEOs should ask is:
What does the machine know about me?
1. Visibility Today Means Being Machine-Readable.
ChatGPT. LinkedIn. Google. Bing. When someone looks you up, whether it’s a journalist, a client, a board member, or a recruiter, they’re not just browsing your bio. They’re relying on algorithms trained on available content. If your insights, leadership, and frameworks aren’t published, you’re invisible even if you’re accomplished.
2. Hacking Is Out. Training Is In.
Forget about gaming the system. You don’t need tricks. You need consistency. When you publish explicit, strategic, and valuable content under your name, the algorithms start connecting dots. Over time, AI tools begin to associate your name with your expertise, and that becomes your default narrative.
3. Content Shapes AI and Human Perception.
The more consistently you show up online, the more accurate and compelling the results are when someone searches for you. This isn’t about going viral. It’s about being discoverable, credible, and relevant by design. Your published thoughts become the training data for both machines and minds.
4. The 90-Day Shift.
When done right, even 2–3 months of consistent publishing can influence how AI tools like ChatGPT respond to prompts involving your name or domain. It’s not magic. It’s repetition. And it works especially when your insights are valuable and positioned.
Final Thought:
Don’t let the machine tell the wrong story. Train it to tell your story.
You don’t need to go viral.
You need to be visible in the right places, with the right message.
Listen now to start programming your digital presence before someone else does it for you.
Highlights:
00:00 Introduction: Controlling Chad GPT's Knowledge
00:08 Building the System: An Overview
00:14 Training Data and Search Function
00:26 Internet Scanning and Updates
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Transcript:
How do you control what Chat GPT knows about you? Or how do you add information that they should definitely tell about you? Yeah, so the, the whole system that we are building is helping you with that. It's, it's super, super basic. I think you can do this if you do this consistently in three months, Chat GPT knows, and it's changing the narrative if they have their training DA data.
So it depends on, in the search function, it works. Pretty fast. But if you take the, I think they're launching the, I don't know exactly how that works, but I, I think it's every couple of months that they kind of scan the internet and then build it back into the loop. But the search function directly.
