465 - When Credibility Meets Visibility
Being credible isn’t enough; you must also be visible. Discover how CEOs can combine credibility with online presence to attract opportunities, clients, and influence.
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When Credibility Meets Visibility.
Credibility used to be enough.
In the traditional business world, a strong track record spoke for itself. But in today’s hyperconnected, digitally driven environment, even the most successful CEOs risk irrelevance if they aren’t visible.
1. Credibility Is Earned Through Action.
As a CEO, your credibility stems from what you’ve built, led, and accomplished. Your experience, results, and leadership style are the foundation. Internally, your team and board know it. But externally? That credibility isn’t apparent unless it’s communicated.
2. Visibility Is Earned Through Access.
What happens when a potential client, investor, or talent looks you up and finds… nothing? No articles. No videos. No insight into how you think. They assume you’re either outdated or unengaged and move on. In reality, you might be the most qualified person they could work with. But without visibility, you’re invisible.
3. Visibility Multiplies Credibility.
When people find you and find value, they begin to associate your name with trust, leadership, and relevance. Sharing your framework, publishing insights, and owning your digital presence transforms your hard-earned credibility into a magnetic personal brand. And that’s where opportunity lives.
4. Miss the Visibility, Miss the Meeting.
AI tools and search engines are now the first place people “meet” you. Whether it’s a board appointment, a B2B deal, or a strategic partnership, the research starts before the handshake. If you’re not searchable, you’re not credible in their eyes. That’s the new standard.
Final Thought:
You’ve already earned credibility.
Now it’s time to amplify it.
Because credibility without visibility is a missed opportunity.
But when they meet? That’s where your influence begins.
Listen to the full episode to make sure your reputation shows up before you do.
Highlights:
00:00 Understanding Credibility and Visibility
00:30 Challenges in Gaining Opportunities
01:13 The Role of Online Presence
01:34 The Importance of Information Availability
01:41 Framework for Industry Leadership
01:52 Equation for Success
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Transcript:
Credibility and visibility is complex when we are having the credibility as individuals. Let's say you are a CEO and you have been extremely successful, meaning you have done a lot of things in the past, and with that, you build credibility. People associate you with what you have done, and they understand that you are successful.
The tricky thing is if other people, let's say, people that don't know, you can't see, that can't explore you, it's very difficult to get opportunities. Opportunities for new jobs, business engagements and or opportunities that bring new clients to your company. So imagine that is a potential client, another company, and they're not able to.
Distinguish you from anyone else. So you have a company that is successful, that builds a brand, and you're the CEO, and you go into a business meeting with another CEO from a different company that is a potential client. And what do we all do these days? We either go to Google, that's the old school way, or we go into Chat GPT or any of the other AI, and we ask, who is this person?
And then you don't show up. The person is having question marks. But if you would, the person would say, amazing. There's a lot of information about this person. Think about, Hey, this is the framework that I'm using to run my company, and this are the things that I believe the industry is going through right now. And that's where the industry is going. Credibility times. Visibility equals opportunity. Huge differentiator.
