475 - What Are the Steps to Build a Personal Brand?
Discover the foundational steps to building a personal brand, starting with identifying your unique superpower. Learn how to craft stories, position your expertise, and make your credibility visible to the right audience.
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What Are the Steps to Build a Personal Brand?
Personal branding isn’t about visibility alone; it’s about clarity, credibility, and alignment. In this episode, we delve into the foundational steps that every CEO and thought leader should take to craft a powerful, authentic, and business-relevant personal brand.
1. Start With Your Superpower.
Every powerful brand starts with a core truth. Your superpower is the unique combination of traits, skills, and experiences that set you apart. To find it, look backward into the defining moments, patterns, and natural strengths that have shaped your life and career. Recognizing this core strength enables you to build your brand on something genuine and enduring.
2. Use Story as a Strategic Tool.
Once you identify your superpower, connect it to personal stories that demonstrate it in action. Stories are not just for inspiration; they’re strategic assets. They humanize your expertise, create emotional resonance, and build trust. Your narrative becomes the bridge between your credibility and your audience’s perception.
3. Anchor Yourself With the Five Pillars.
To avoid scattering your message, structure your personal brand around five strategic pillars. These pillars reflect your values, areas of expertise, and the strategic themes that align with your business. Think of them as the lanes that keep your communication focused and scalable.
4. Translate Credibility Into Visibility.
Too many CEOs assume their credibility is obvious, but unless it’s visible, it doesn’t exist. Positioning your expertise through content, platforms, and targeted communication is what transforms your brand from a hidden asset into an opportunity magnet.
5. Make Your Brand Work for Your Business.
A personal brand isn’t just for recognition; it should fuel your business. When built strategically, it attracts ideal clients, drives trust in your company, and opens new doors that would otherwise stay shut.
Strategic Takeaway:
A personal brand doesn’t begin with marketing. It starts with knowing who you are, what you stand for, and how to make that value visible.
If you skip the inner work, the outer brand won’t stick.
This episode provides the first step, so your visibility becomes influence, and your story becomes your strongest asset.
Highlights:
00:00 Introduction: Building a Personal Brand
00:03 Discovering Your Superpower
00:24 Linking Stories to Your Brand
00:30 The Five Grand Pillars
Links:
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Transcript:
What are the steps to build a personal brand? Number one thing is understanding your superpower By looking backwards, you look back, what are the key defining moments in your life, and what are the things that you do naturally, and knowing that your superpower will enable you to focus on that strength and utilizing that to build your personal brand. Then we link that to the stories that are connected to that and position. Yourself with five grand pillars that I always use so that you use your story, your credibility, and then you make yourself visible.
