511 - Take Control of Your Online Narrative
Learn how to take control of your online narrative and dominate search results with a targeted content and SEO strategy. Discover the 90-day method to ensure your name reflects your true brand and positions you as the authority in your field.
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Take Control of Your Online Narrative
Your online presence is not just a reflection of your brand; it is your brand. In the digital age, the first impression most people have of you comes from search results. If you’re not actively managing that narrative, you’re letting other,s or worse, outdated information define you.
This episode outlines a straightforward, actionable approach for CEOs and business leaders to shape their digital identity with intention.
1. You are the author of your online story.
The internet already tells a story about you. The question is whether that story is accurate, current, and aligned with your brand. By creating and publishing your own content, you replace random results with the narrative you want people to see.
2. Three months to dominate search results.
With consistent, strategic content creation and SEO execution, you can take control of your digital footprint in roughly 90 days. This applies across industries, though timelines can vary depending on competition for your name.
3. Why competition rarely wins.
Even if someone shares your name, most people are not actively optimizing their personal brand. This means that with persistence, you can outrank them, even when competing with public figures, by publishing higher-quality, more frequent, and better-optimised content.
4. The compound effect of consistency.
The longer you maintain a content and SEO strategy, the stronger your brand positioning becomes. Over time, your online narrative becomes so dominant that it’s nearly impossible for outdated or irrelevant content to resurface.
Final Thought:
Your name is your most valuable digital asset. If you are not shaping how it appears online, you are leaving your reputation in the hands of chance. Take the driver’s seat, and make your brand the first and most trusted result every time.
Highlights:
00:00 Taking Control of Your Online Narrative
00:12 The Three-Month SEO Strategy
00:28 Challenges with Common Names and Famous Personalities
00:44 Consistency is Key to Dominating Search Results
Links:
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Equipment and Software I Use for My Videos and Podcasts
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
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Transcript:
You are in the driver's seat of the narrative that, that the internet knows about you right now. Not because it's from external articles, but if you have your own content, it will be more and more and more. It takes roughly three months and you're dominating it. If done well with SEO and your personal website, this system takes you three months and then you're ranking everywhere. I'm doing it daily with my clients. It roughly takes three months. Maybe with a politician, it might take a little longer if you have, because that's the tricky thing. If you have a very common name, there are hundreds of people. Or if you have like an actor and famous Hollywood movie producer, it's difficult to rank. But still, if you do better and more over time, if they have the same strategy, then it's difficult, but most people don't. So you can always dominate and, and show up.
