In this Daily Hint, Jens Heitland walks through the three questions he uses to look at any company from a buyer’s perspective: whether the company itself can be trusted to deliver what it promises, who else trusts it and whether those client relationships can be verified, and whether the leadership team and the people closest to delivery can be trusted when things go wrong. Drawing on nearly thirty years inside large European organizations, Jens explains how buyers now form these judgments from public information long before any conversation takes place, and how the gap between what a company claims and what can be verified online shapes the buying decision.