491 - Should I create a blog or website for my personal brand?
This episode explains why your website is your most important digital asset and how it becomes a long-term lever for influence, search visibility, and strategic positioning.
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Should I Create a Blog or Website for My Personal Brand?
When it comes to building a personal brand, many CEOs ask: “Do I need a website?”
The short answer: yes.
The longer answer: it’s not optional if you want to build long-term leverage.
1. Your website is your digital home.
Platforms change. Audiences shift. But your name, your URL, and your content, that’s what compounds. A personal website becomes your anchor. It collects everything you produce and positions it in a way that serves your goals.
2. You control the narrative.
Third-party platforms limit your control. A personal website allows you to define your message, design the experience, and organise your authority on your terms, not the algorithm’s.
3. It’s a credibility multiplier.
When people search for you, they don’t want to be redirected to scattered posts. They want clarity. Your website provides a clear view of who you are, what you stand for, and how to engage with you in one focused destination.
4. It powers your visibility across channels.
Search engines like Google and AI platforms index content based on ownership and context. Publishing on your site increases your authority signal across the web.
Final Insight:
Your website is more than a blog. It’s your strategic hub, your digital headquarters, your long-term asset. If you’re serious about positioning yourself as a thought leader, don’t rent. Own.
This episode breaks down the why and gives you the mindset to build something that compounds.
Listen now.
Highlights:
00:00 Introduction: Personal Brand Dilemma
00:07 The Importance of a Personal Website
00:18 Building Your Personal Hub
00:29 Content Strategy for Your Website
00:49 Conclusion: The Power of a Personal Website
Links:
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Transcript:
Should I create a block or a website for my personal brand? I think a hundred percent. You should have a personal website. The number one reason for a personal website is that your name is not going to change. It's an asset that is compounding over time. If you built a block on a different platform, you support the platform to grow and not your personal hub, as I call it. So build everything. Every single thing, every single piece of content that you ever put out there should be in your personal platform, which is your website. It's a differentiator piece because AI and Google are utilizing the internet, which is your website, to show a case you to other people. Personal website, no other thing.
