490 - What Kind of Content Should I Create for My Personal Brand?

What content should you create to grow your personal brand as a CEO? This episode breaks down a focused approach to content that attracts the right people, positions you strategically, and supports business growth.

 
 
 

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What Kind of Content Should I Create for My Personal Brand?

Creating content isn’t the problem. Creating relevant content is.

In this episode, we explore a common question for CEOs: “What kind of content should I create for my personal brand?”

1. Start with the goal.

If you don’t know where you’re going, your content won’t get you there. Are you positioning for partnerships, future board roles, customer trust, or internal leadership? Your outcome defines your message.

2. Think value-first, not visibility-first.

Your audience doesn’t need noise. They need clarity. Every piece of content should answer a fundamental question your ideal audience is asking and show them how you think.

3. Separate thought leadership from influence.

Influencers entertain. CEOs guide. You’re not here to follow trends, you’re here to lead conversations that matter to your industry.

4. Your story matters, but it needs a filter.

Start with your superpower. Then your values. Then your audience. When you align all three, your content becomes more than communication; it becomes positioning.

Conclusion:

Content is leveraged, but only if it’s connected to strategy.

This episode provides a simple lens to make smarter choices, reduce noise, and lead with purpose.

Listen to the full 60-second hint.

Then ask yourself: Who needs to see me, and what do they need to understand about me to say yes?

Highlights:

00:00 Introduction: Crafting Content for Your Personal Brand

00:08 Understanding Your Audience's Needs

00:22 Thought Leadership vs. Influencer Content

00:43 Focusing on Thought Leadership

00:45 Avoiding Influencer Trends

00:50 Final Thoughts: Applying Your Strategy

Links:

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Transcript:

What kind of content should I create for my personal brand? I think it really depends of who you are and what you want to achieve. For me, I'm always starting with what is value to my target audience, like this video I create because I want you to get an answer to this question. And if you put yourself into the shoes of the person that you want to attract to your content, then you will understand what to make the difference about personal branding with a perspective to be a thought leader is completely different than personal branding that helps you to be an influencer.

I only focus on thought leadership. I don't focus at all on dancing on TikTok, which is more influence. Think about it for yourself and then utilize it.

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489 - How Do I Manage My Online Reputation Effectively, Especially During a Crisis?