509 - Focusing on Humanity: My Core Mission
Aligning your personal brand with human values builds trust, influence, and long-term legacy. In this episode, learn why focusing on your core mission as a CEO is your strongest branding strategy.
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Focusing on Humanity: My Core Mission
In a business world obsessed with metrics and algorithms, real influence still starts with people. And for CEOs, grounding your personal brand in a deep commitment to humanity isn’t just a noble idea; it’s a strategic advantage.
This episode explores why your brand must be rooted in purpose and how clarifying your values can elevate both your leadership and your impact.
1. Purpose drives alignment.
Your mission is not just a sentence on your website. It is the core question: “Why do I do what I do?” Leaders who root their brand in a clear purpose build stronger, more authentic connections both internally and externally.
2. Values shape behaviour.
Purpose is the “why.” Values are the “how.” The way you live, lead, and make decisions daily should reflect what matters most to you. Consistent values signal trustworthiness, a critical asset in any CEO's brand.
3. Humanity builds credibility.
In an era of curated personas, showing up as human is a leadership differentiator. You don’t need to be perfect; you need to be real. Audiences resonate with CEOs who lead with clarity and heart, not just polished soundbites.
4. Self-awareness is the starting point.
Even the most experienced leaders rarely take time to articulate their core values. But doing this inner work is what allows your personal brand to scale with integrity. Whether you’re just starting or re-centering, this clarity becomes your compass.
Final Thought:
Your brand is not your resume. It is your reflection.
The leaders who make the greatest impact are those who know what they stand for and live it daily. If you’re building a brand that matters, this 60-second episode is your call to realign.
Your Brand. Your Influence. Your Legacy.
Highlights:
00:00 Introduction: The Importance of Human Focus
00:24 Defining Core Values and Purpose
00:37 Practical Application and Personal Examples
Links:
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Equipment and Software I Use for My Videos and Podcasts
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Transcript:
So with what I do, I do good in this world. So that's why I do what I do, and I'm focusing on the human, because I believe the humans is the most important thing in the world. So that's, that's the first step. And then you go to the how, so how, how do I live out my purpose on a daily basis? I know, again, very, very high level. It's difficult. That's why I have the cheat sheet for you, for, for home as well. What are my core values that shape the way I work and live? Because in the end, if, if you are truly going through that exercise, and I do this for example, with the CEOs that I work with, we do this in a three hour session. When we go deeply into, into this topics for them personally. Because even 50-year-old CEOs have never done that for themselves.
