Jens Heitland speaks with François Soubien, CEO of global consulting firm Talan, about why so many AI pilots fail to scale and what separates real AI transformation from isolated experiments. Recorded in Paris, the conversation covers the 70/20/10 rule of AI budgets, where most of the investment goes into change management rather than the model itself. It also covers why certifying people matters more than buying licenses, how a chief AI officer can support adoption without centralizing every decision, and why staying model agnostic protects an organization as the technology evolves. François also shares how he uses AI personally as a CEO and which leadership traits he sees in organizations that adopt AI successfully.