Human Innovation

Human Innovation explores leadership at the intersection of decisions, responsibility, and scale.

Hosted by Jens Heitland, CEO of Heitland Media Group and former Global Head of Innovation at IKEA Centres, the show features long-form conversations with CEOs and senior leaders from international organizations.

Each episode focuses on how leaders think, decide, and navigate complexity, not just what they have built. The conversations move beyond surface-level success stories to examine judgment, trade-offs, and the human realities of leadership at scale.

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Jens Heitland 9/1/26 Jens Heitland 9/1/26

EP262: Christopher Filipiak: The CEO Sales Mindset Nobody Builds On Purpose

Jens Heitland and Christopher Filipiak explore why CEOs are the top salespeople in an organization, and how identifying a real best-fit client changes the sales process. They discuss how trust builds when a sales process reflects the actual value being delivered, and why misalignment between offer and client tends to surface over time.

The conversation covers the shift from persuasion-based selling to recognition-based selling, and what that shift requires from leadership. Jens and Christopher also look at how clarity about the ideal client affects conversion, retention, and the overall health of a sales system.