454 - Your personal brand is your biggest asset
Your personal brand is your greatest long-term business asset. In this episode, learn how visibility, personality, and presence drive trust, recognition, and lasting impact in the digital world.
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Your Personal Brand Is Your Biggest Asset
You’ve built a company.
You’ve managed teams.
You’ve launched products.
But here’s the uncomfortable truth:
If no one remembers you, they’ll forget what you represent.
In today’s economy, where people connect with people, not companies, your personal brand is your most underused growth asset.
Why Most Leaders Remain Invisible?
Many CEOs come from large organizations where the corporate brand overshadows the individual.
You become “the guy from IKEA,” “the woman from Salesforce,” or “the founder of [X].”
But when you leave that system or want to expand beyond it, your visibility resets to zero unless you’ve built your own name.
1. People Don’t Remember Logos. They Remember Faces.
In a digital world filled with noise, we remember the voices that speak to us, the faces we see consistently, and the leaders who show up as themselves, not just as job titles.
2. Your Name Is the Anchor of Trust
People buy from people they trust. They follow voices that feel real. They also engage with leaders who show up with authenticity and consistency.
3. The Personal Brand Compounds Over Time
Your brand equity grows with every post, every video, every conversation. The more you share your thoughts, frameworks, and values, the more you own your space in people’s minds.
4. Your Brand Works Even When You Don’t
A strong personal brand generates inbound interest. It opens doors to speaking, partnerships, opportunities, and trust-based sales before you even enter the room.
How to Start Owning Your Visibility?
• Show your face: make video content a priority.
• Own your story: build a personal narrative that reflects your values.
• Be consistent: make visibility a weekly non-negotiable.
• Build your home base: your personal website is your digital headquarters.
Final Thought:
If You’re Not Building Your Personal Brand, You’re Building Someone Else’s.
You have a face that can make a difference.
But only if you show up.
Not as a position. Not as a role.
But as you.
Tune in to The Daily Hint and learn how to turn your name into your most valuable brand.
Highlights:
00:00 Introduction: The Power of Your Personal Brand
00:05 The Impact of Being Recognizable
00:15 Personal Experience at IKEA
00:30 The Importance of Individuality in the Digital Age
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
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Transcript:
You have a face that will make the difference. Your brand is the biggest asset you ever own. If you are a personal brand, people will not recognize you as a faceless individual. You, you, you are a personality that makes the difference. I grew up inside of the big company of Ikea where I have been an individual inside of a huge brand, and IKEA is a brand that was on top of mind of everyone that is into furniture. So imagine. In yourself being an invisible face in the ecosystem of the digital, nobody will remember you, but if people remember you as a person, as an individual brand.
