542 - You Don’t Have a Visibility Problem. You Have a Trust Problem
Visibility means nothing without trust. Learn how to build a credible digital presence that reflects your real-world expertise and turns your audience’s attention into confidence.
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You Don’t Have a Visibility Problem. You Have a Trust Problem
Posting more won’t fix the problem if people don’t trust what they see. Visibility attracts attention, but only credibility keeps it.
1. Visibility without trust is noise.
When your content doesn’t reflect your expertise, you become another voice in the crowd. Attention alone doesn’t equal influence; trust does.
2. Your reputation must be visible.
If your digital presence doesn’t showcase your experience, it doesn’t matter how many years you’ve led. People can’t value what they can’t see.
3. Trust is built through consistency.
Every post, interview, and appearance should reinforce the same message: your values, credibility, and results. When your words and actions align, people believe you.
4. Authority is the outcome of alignment.
The strongest CEOs are those whose personal story, leadership voice, and company mission all say the same thing. That’s what creates trust that scales.
Final Thought:
Visibility brings you into the room.
Trust keeps you there.
This episode of The Daily Hint shows how to turn your digital presence into a credibility engine, one that attracts opportunity instead of chasing it.
Highlights:
00:00 Introduction: Identifying the Trust Problem
00:01 Case Study: CEO's LinkedIn Profile
00:24 Evaluating Your Own LinkedIn Profile
00:32 Conclusion: Addressing the Trust Issue
Links:
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Transcript:
You have a trust problem. The other day I was on a call with a friend who is CEO of an organization and he asked me for feedback about his LinkedIn profile because some of his potential clients don't engage with them. So we had to look at his LinkedIn profile, and the challenge he faces is that his built up credibility over the last 20 years is not reflected on its LinkedIn profile.
So have a look at your LinkedIn profile and look, does your credibility showcase. On your LinkedIn profile or not. If it's not there, you might have a trust problem too.