456 - Writing Builds Awareness. Video Builds Trust
Video content doesn’t just inform, it builds emotional trust. Discover why CEOs must move beyond written posts to truly connect with their audience.
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Writing Builds Awareness. Video Builds Trust.
In today’s fast-paced digital world, most CEOs rely heavily on written content to communicate their message. And while writing plays a crucial role in spreading awareness, it often falls short in one critical area: trust.
Let’s break this down.
1. Written Posts Create Distance.
When you write, people absorb your ideas, but they interpret your tone. They don’t know how you sound, how you feel, or what kind of energy you bring to the table. Written content builds clarity, but it doesn’t create a connection. It informs, but it doesn’t resonate deeply.
2. Video Posts Build Closeness.
Think about the difference between a phone call and a video call. The nuance, the facial expressions, and the pauses - they all add depth. That’s the difference between a written post and a video. In a video, people don’t just hear your words. They experience your presence. This is the foundation of trust.
3. Why This Matters for CEOs.
As a CEO, you’re not just selling products. You’re building movements, leading teams, attracting investors, and shaping culture. People need to feel confident in you before they feel confident in your business. Video is your most powerful tool to fast-track that emotional connection.
Final Thought:
If your audience doesn’t see you, they can’t trust you.
Video lets them see you.
Not just your strategy. Not just your words.
You.
That’s how trust is built and influence begins.
Tune into the episode now and start showing up the way your leadership deserves.
Highlights:
00:00 Introduction: The Power of Video Communication
00:09 Nuances in Video vs. Written Posts
00:17 Impact on Audience Perception
00:23 Importance for CEOs
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
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Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
The difference of a phone call and a video call is the difference of a video and a written post. So if you have a video post, you have way more nuances that people will get from you if you have a written post. They don't really know how you speak, how they should feel, so you can only touch people in certain ways. Creating videos is a difference, especially for CEOs.
