516 - Why Your LinkedIn Photo Matters More Than You Think
Your LinkedIn photo is more than a profile picture; it’s your digital handshake. Discover why a high-quality image and purpose-driven banner can make your brand memorable and build instant trust.
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Why Your LinkedIn Photo Matters More Than You Think
In today’s digital world, your first impression often happens long before you meet someone in person. On LinkedIn, that first impression is made in seconds, and your profile photo is at the centre of it.
1. Your face builds trust faster than your words.
Humans connect visually before they connect intellectually. We are wired to remember faces, not names. Two weeks from now, someone may forget your job title, but they’ll recognise your face instantly if it stands out with clarity and confidence.
2. Quality signals credibility.
A high-resolution, professional photo tells the viewer you take your role and your personal brand seriously. Blurry, outdated, or poorly lit images send the opposite message. Your image should be sharp, well-lit, and make you approachable.
3. Your banner is untapped real estate.
Many LinkedIn users leave their banner blank or use generic stock images. Both are missed opportunities. Your banner is like the background of a business card; it should reinforce your message. Including your personal “why” here instantly tells visitors what you stand for and where your focus lies.
4. Strategy turns visuals into influence.
Your photo and banner aren’t decorations; they’re positioning tools. Doubling the presence of your face in the banner, incorporating your brand message, or aligning the colours with your corporate identity turns passive visuals into active brand assets. These changes make your profile not just memorable but compelling enough to spark a connection.
Final Thought
Your LinkedIn profile is your digital storefront. The right image and banner don’t just look good, they communicate trust, clarity, and purpose before you’ve said a single word. Optimise them, and you give your personal brand the visual authority it deserves.
Highlights:
00:00 Introduction: The Power of a Quality Photo
00:19 The Importance of a Banner
00:32 Using Your Face Strategically
00:45 Personalizing Your Banner
Links:
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Transcript:
Put in the highest quality photo where your face is visible because like you have seen in the first slide with all the people, we are humans. We are interacting with our faces. You will not remember my name after two weeks, most probably, but you will remember my face. So that's why it's important. And as you can see, there's a banner behind. I don't want to look into how many people of you don't use the banner. It's a lot of people that don't use that. It's like a business card that you have. I double my photo because I know the power of the face. That's why I'm using my photo. It's a strategy, so have a banner. That's key thing. That's the thing behind your head. And then I always recommend put something of your why into that banner so that people know straight away what you're about. Obviously I won't drive people to my business.
