671 - Why Your Company May Not Exist to ChatGPT
In this episode, Jens Heitland explains why so many companies are invisible inside ChatGPT and other leading AI models, and what that reveals about trust, visibility, and credibility in a business environment where AI is now a first point of contact.
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Why Your Company May Not Exist to ChatGPT
When I sit down with CEOs and executives to talk about artificial intelligence, the conversation usually starts with anxiety. The anxiety is rarely about the technology itself. It is about the size of the commitment. Many leaders assume that taking AI seriously means signing up for a twelve-month program before they even know if the effort will pay off. That assumption has been the real obstacle, so we built something to remove it.
Over the past year, we have run a twelve-month program to help companies build a long-term AI strategy. It works well, but it also taught us something important. Very few companies want to commit to a program of that length before they understand what they are working with. That hesitation is not a lack of ambition. It is ordinary caution before a long-term bet on unfamiliar ground.
So we changed the question. Instead of asking companies to trust us for a year, we asked how to build that trust in three months. That question changed how we designed the entire offer, and it turned out to matter more to executives than the depth of the long-term program itself.
Here is a simple exercise I recommend to every CEO I work with. Open ChatGPT, or any other major model, and search for your own company. For a surprising number of businesses, very little comes back. They are not recognized. They do not appear in the answers these engines generate, even though employees, customers, and prospects now use these tools daily to research companies and form first impressions.
That gap is not a technical detail. It is a trust problem. When a company is invisible inside the systems a growing share of the world consults by default, that invisibility shapes how the company is perceived, whether it participates in the conversation or not.
This is the problem the sprint was built to solve. Rather than opening our engagement with a twelve-month commitment, we designed a focused three-month product with one goal: move a company from zero visibility to being recognized, accurately and on its own terms, inside ChatGPT and the other leading AI models.
The scope is deliberately narrow. The sprint does not try to solve every part of a company's long-term AI strategy. It solves one problem well, establishing the visibility and trust that has to exist before any larger transformation can be credible.
That narrow scope also makes the sprint easy to say yes to. The financial commitment is modest, the timeline is short, and the outcome is concrete. For a CEO who is not ready for a year-long program, but who can no longer ignore how AI models shape perception of their company, the sprint offers a credible, low-risk way to begin.
I have come to believe the biggest barrier to AI adoption at the executive level is not a lack of understanding. It is the absence of a reasonable first step. Twelve-month programs are valuable, but trust does not start there. Trust starts with a result a CEO can see, on a timeline a CEO can commit to, at a cost that does not need a board debate.
That is why we built the sprint before we built anything else. Getting started well is not a smaller version of the strategy. For most companies today, it is the strategy.
I have watched this three-month step change how executives talk about AI internally. Once a company can see itself clearly inside these models, the conversation shifts from whether to act to what to build next, and that shift is worth far more than the size of the program that follows it.
Highlights:
00:00 Why A Sprint Exists
00:21 CEO Visibility Gap
00:53 Three Month Sprint Offer
01:12 Easy Buy Commitment
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Transcript :
The reason why we have built the sprint in between was that a lot of companies have anxiety in getting into the longer term perspective for themselves. It's not about us helping them to do that in our 12-month program. It's getting started. So what we decided, we have this getting started designed as a sprint. So the challenge for CEOs and executives is they're not there yet when it comes to visibility on a credible level and building that in so that it drives trust and business results. One example is you look them up inside of ChatGPT or any of the other models, and they're not visible. They're not recognized by these engines, which everyone uses these days. So it's a huge gap when it comes to the company and the trust-building element. So that's what we have kind of built into three months. So we go from zero to being visible, being recognized with what you as the CEO want to see inside of ChatGPT and AI, and build that into a separate product that is the first three months of a sprint. And that's incredible easy to buy because it's the amount and the commitment is not so high. So that's why we did that.