513 - Unlocking the Power of Personal Branding
Your personal brand already exists, whether you use it or not. Learn how to identify, shape, and amplify it to build trust, influence, and opportunities in leadership and business.
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Unlocking the Power of Personal Branding
Many leaders believe personal branding is a project you start when you’re ready. The truth is, you already have a personal brand, and it’s influencing how others see you every day.
It’s not limited to social media. Your brand is the impression you leave in every conversation, presentation, and interaction.
1. Your brand exists whether you use it or not.
From your tone in meetings to how you respond under pressure, every action communicates who you are. People in your circle already have a clear sense of “what you’re about.” That’s your brand in action.
2. The internet is an amplifier.
Social media doesn’t create your brand, it magnifies it. It’s where your existing values, style, and expertise are made visible to a broader audience.
3. Intentionality turns perception into influence.
When you deliberately shape your brand, you control the narrative. You make it easier for people to trust your expertise, remember your message, and connect with your purpose.
4. Start now, not later.
Too many leaders wait until they feel “ready.” The best time to start building your visible personal brand was yesterday. The second-best time is today. Begin sharing what you believe, how you work, and why you do it.
Final Thought:
Your personal brand isn’t something you create once; it’s something you live every day. The earlier you own it, the more powerful your influence will be over time.
Highlights:
00:00 Introduction to Personal Branding
00:07 Understanding Your Existing Personal Brand
00:24 The Importance of Daily Presence
00:27 Leveraging the Internet for Personal Branding
00:36 Personal Reflections and Advice
Links:
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Equipment and Software I Use for My Videos and Podcasts
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
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Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
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Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
The best thing about personal branding is that you don't need to do anything than being yourself. Every one of you has a personal brand right now. You might not like it, you might not utilize it, but you have a personal brand. If we take your teams, the teams of five, you know already kind of what the other people are about, that's their personal brand. The way you show up every day, that's your personal brand. We often think about it only in the internet and in social media, but do you have a personal brand that's the biggest opportunity you have. I was sharing that before as well. I wish I would have started in your age with putting myself out there, challenging myself to go into the internet, talk about what I believe and help people to understand my way of thinking.
