In this episode of The Daily Hint, Jens Heitland reflects on a recent conversation with a global CEO who deliberately invests time every day in the relationships that drive her company’s commercial growth, so that her commercial team can build on them. He describes a pattern he sees across large organizations, where CEOs gradually move away from commercially relevant relationships as the company grows while continuing to represent it publicly, and explains why the CEO’s role in the commercial conversation, particularly through communication, carries more weight during the period of economic pressure Europe is currently in.