471 - Personal Builds Trust. Business Builds Revenue. Mix Them Up, Lose Both
Personal content builds trust. Business content drives sales. Mixing them weakens both. Learn how to separate personal brand and company messaging to grow impact and revenue.
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Personal Builds Trust. Business Builds Revenue. Mix Them Up, Lose Both.
In the world of personal branding, one of the most common mistakes CEOs and business owners make is blending their personal and business content, which in turn weakens both.
1. The Power of Strategic Separation.
Your personal brand exists to build a connection. It gives people a sense of who you are, what you stand for, and what drives you. It creates familiarity. It builds trust. Your business brand, on the other hand, exists to communicate value, attract customers, and drive conversion. Both are important, but they must be distinct to be effective.
2. Platforms Demand Precision.
Take LinkedIn, for example. Your personal profile is where you showcase your leadership thinking, experiences, and even your personality, such as a passion for long-distance running. That’s what makes you relatable. But putting that duplicate content on your company page confuses your audience. They’re not looking for personal stories. They’re looking for business value.
3. Your Audience Sees the Difference Instantly.
If a customer visits your agency’s LinkedIn page and finds personal anecdotes, they may walk away unsure of what the company does. Likewise, if your personal profile reads like a corporate brochure, you come across as impersonal and scripted. That’s a brand killer in today’s trust-driven economy.
4. Brand Clarity Multiplies Results.
Trust lives on the personal side. Revenue lives on the business side. When you maintain clear lanes, both can grow in parallel. You build real human connections as a leader while also driving results through your company's messaging. And when those two streams support rather than blur each other, you get leverage.
Strategic Insight:
Content isn’t just about what you say. It’s about where and why you say it.
This episode provides the framework to clarify your content strategy, align your message with your audience, and grow both trust and revenue without conflicting signals.
Tune in and fix the disconnect before it starts costing you both.
Highlights:
00:00 Introduction to LinkedIn Company Page
00:07 Personal vs. Company Branding on LinkedIn
00:13 Content Strategy for Personal Profiles
00:19 Content Strategy for Business Pages
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Transcript:
Uh, the company page on LinkedIn. Do you do separate postings on the company LinkedIn? Yes. And how does that differ from the personal branding one and how these different works? Good question. Connect. So personal profile, a hundred percent personal branding. This five pillars. Business, a hundred percent business content because you, you should not talk if you, if you take myself, I should not talk about a hundred kilometer. Running on the agency page doesn't fit, doesn't convert anything. It brings flavor to me as the owner of the business as, oh, he is a guy that's interested in this, but doesn't bring anything to my customers.
