468 - If Your Content Takes All Day, You’re Doing It Wrong
If content creation is draining your day, your system is broken. Learn how CEOs can streamline personal branding with a 30-minute-a-day or 2-hour-a-month content process.
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If Your Content Takes All Day, You’re Doing It Wrong
Time is a CEO’s most valuable asset, and yet many still fall into the trap of spending far too much of it trying to create content. The belief that personal branding requires endless hours is outdated and inefficient. If it’s taking all day, the process is broken.
1. Why Content Feels So Time-Consuming.
The reason most content takes forever to produce isn’t because it’s difficult; it’s because it lacks structure. Without a system, you spend time thinking of ideas, writing from scratch, filming without focus, and rewriting captions over and over. That cycle repeats daily, draining time and energy that should be spent on strategy and execution.
2. The Power of the 30-Minute Framework.
Great content doesn’t require more time; it requires better planning. When you know what you’re saying, where it’s going, and how it fits your brand pillars, you can show up online consistently in under 30 minutes per day. If you batch, you can even get it down to two hours per month. That’s not theory, it’s tested practice.
3. Systems Scale Thought Leadership.
A structured content system transforms a single idea into multiple assets. A single message can become a podcast, a LinkedIn post, a quote card, and a newsletter snippet. You’re not just saving time, you’re multiplying your voice. And the best part? It runs on repeat. Once you lock in the system, execution becomes simple.
4. Why This Matters for CEOs.
You’re not a full-time content creator. You’re running a business, building teams, closing deals. Your brand should serve your goals, not steal your focus. Efficient content lets you maintain visibility, build authority, and scale trust without sacrificing control over your time.
Closing Insight:
If you want consistent visibility without the daily grind, stop improvising and start systemizing.
This episode provides you with the roadmap to create smarter, not longer, so your brand grows even when your time is limited.
Tune in and take the first step toward effortless, CEO-level content.
Highlights:
00:00 Introduction and Content Creation Time
00:17 Daily Content Creation Routine
Links:
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Transcript:
And how much time do you spend creating content for this me? Two hours per month. So two hours a month, then you're not adding much new content to the No. You ask me. Yeah. So what, what is it roughly? I think if you, if I go back where I did everything myself, roughly half an hour a day, but every day.
