565 - How Consistency Beats Perfection
CEOs who aren’t seen as thought leaders lose trust, visibility, and growth. This episode explores why thought leadership drives credibility and revenue, and how to position yourself as the expert your market needs.
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The Power of Consistent Content Creation
Many CEOs believe that one great piece of content will shift everything. The perfect podcast. The flawless article. The deeply polished message. But the fundamental transformation comes from consistent creation over time. That is the foundation of long-term thought leadership and meaningful influence.
1. One Piece of Content Never Creates Influence
A single blog post or podcast episode rarely changes your trajectory. Even when it takes hours to craft, it will reach only a limited audience. The impact is small because influence is cumulative. It grows through rhythm, repetition, and ongoing visibility.
2. Consistency Builds Momentum and Skills
Creating content every week forces learning. It sharpens your thinking and clarifies your message. Over time, you improve the quality of your work because you yourself improve. Progressive growth cannot occur when you produce content only occasionally.
3. Testing and Iteration Unlock Real Growth
When you publish frequently, you create natural data. Some pieces perform better. Others reveal what your audience wants more of. That feedback becomes a learning wheel. It guides you in refining the next level of your content and leadership voice.
4. Visibility Comes From Volume Done Right
Your audience engages with you in different ways. Video, audio, text, short form, long form. Showing up across formats gives people more ways to discover you. That breadth is necessary for any CEO who aims to build influence and authority in a competitive space.
Final Thought
Thought leadership is not built on a single perfect piece. It is built through consistent creation, continuous learning, and a commitment to showing up. When CEOs embrace that rhythm, their influence grows naturally and sustainably.
Highlights:
00:00 The Importance of Consistent Content Creation
00:40 Focusing on Mass Content Production
00:57 Learning and Iterating from Content Performance
Links:
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Transcript:
The one thing that I have learned from creating content every single day for the last six years. Is that one content piece doesn't make the difference. As CEOs, we sometimes focus only on the most credible thing. Let's say we do a podcast, we do a blog post, and we spend hours and hours and hours, and then.
We find out that it's only read by 500, 600 people. Not saying that 500, 600 people is bad, but we focus so much on one thing rather than focusing on consistency over a long period of time, and then increasing the quality of what we are producing because we are getting better. And that means we as thought leaders in the industry and CEOs, we should create content on mass.
That means we should create content every week so that. We enable people to explore us in different ways all the time. And then we have one content piece that works better, and then we look into how can we use that to create the next level of that piece of content. But if we don't test, if we don't look into how can we learn and see it as a learning wheel, it's not going to work because we are just producing one piece of content, which we spend a lot of time on.