441 - Content creation isn't about being creative every day. It's about setting up a system once
Content success doesn’t come from daily creativity; it comes from smart systems. Learn how to build a five-pillar content structure to scale your brand consistently and efficiently.
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Why Content Creation Isn't About Daily Creativity, It's About Systematic Simplicity
Most people think they have a creativity problem.
But what they have is a lack of structure.
If you wake up every day wondering what to post, scrambling for ideas, and feeling guilty for inconsistent output, you don’t need better ideas.
You need a better system.
🛑 Daily creativity burns energy
🛑 Random posting burns brand equity
🛑 Lack of planning burns opportunity
Content Systems Free You to Focus on Leadership
Here’s the core truth: CEOs and thought leaders don't have time to "feel creative" daily.
They have businesses to run.
So the solution isn’t to work harder, it’s to work smarter by setting up a repeatable system once.
The Five-Pillar Content System
Here's a simple framework to create consistent, strategic content without stress:
1. Define Five Content Pillars
Choose five major topics aligned with your brand and mission.
Leadership, innovation, brand building, storytelling, and personal lessons are examples.
Assign each pillar to a day of the week.
2. Batch Create Your Content
Instead of creating daily, set one dedicated time each week to plan or produce content across all five pillars. You’re not creating endlessly, you’re executing smartly.
3. Build Variety Within Structure
Each pillar allows different formats:
Short posts
Videos
Carousels
Stories
Quick tips
This keeps your content dynamic while staying within a manageable framework.
4. Keep the Audience in Mind
Each piece isn’t just for you; it’s for the audience you're building. Content pillars ensure you always serve value from multiple angles, making your brand feel rich and well-rounded.
5. Let the System Do the Heavy Lifting
Consistency becomes effortless when you have clarity on your topics and a set creation schedule. Your audience sees quality, you stay visible, and your brand compounds.
Final Thought:
If You’re Trying to Be Creative Every Day, You’re Setting Yourself Up to Fail.
Creativity isn’t the problem; lack of systems is.
This episode gives you the mindset and structure to scale your brand without burning out.
Tune into The Daily Hint and start building your content system today.
Highlights:
00:00 Introduction to Content Creation Challenges
00:08 The Five Pillar Content System
00:17 Implementing the Five Pillar Strategy
Links:
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Equipment and Software that I use for my Videos and Podcasts!
Jens Equipment and Software overview: https://www.jensheitland.com/equipment
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Books that I read and recommend.
My Book Recommendations: https://www.jensheitland.com/books
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Here are the ways to work with me:
Speaking: https://www.jensheitland.com/speaking
Leadership Skills Assessment: https://www.wearesucceed.com/
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Connect with me!
LinkedIn: https://www.linkedin.com/in/jensheitland/
Facebook: https://www.facebook.com/JensHeitlandofficial/
Instagram: https://www.instagram.com/jensheitland/
TikTok: https://www.tiktok.com/@jensheitland
X/Twitter: https://twitter.com/jensheitland
Newsletter: https://www.jensheitland.com/newsletter
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Subscribe and Listen to The Jens Heitland Show Podcast HERE:
YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg
Web: https://www.jensheitland.com/podcasthome
Apple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4
Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL
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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE:
YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQ
Web: https://www.jensheitland.com/the-daily-hint
Apple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497
Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a
Transcript:
If you struggle to create content, you don't have a system, a systematic way that enables you to create content on mass. My system is five pillar contents. I have one pillar for every weekday, and then I know what I'm creating. And when we do this, we always create all five pillars at once. And through that we are building engaging content that is always showing something different to the audience that I'm targeting.
