Human Innovation | The Jens Heitland Show

Human Innovation explores leadership where decisions, responsibility, and scale intersect.

Hosted by Jens Heitland, CEO of Heitland Media Group and former Global Head of Innovation at IKEA Centres, the show features long-form conversations with CEOs and senior leaders from international organizations.

Each episode focuses on how leaders think, decide, and navigate complexity, not just what they have built. The conversations move beyond surface level success stories to examine judgment, trade offs, and the human realities of leadership at scale.

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EP 152 - Outcome driven Innovation - Tony Ulwick on the importance of the innovation process in corporations

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of bestsellers What Customers Want and JOBS TO BE DONE: Theory to Practice.