In the podcast episode, Marco Torres, Founder of MarketingBoost.com, discusses the importance of incentive-based marketing for startups and solo entrepreneurs. Drawing parallels from McDonald’s and Amazon, he emphasizes the significance of adding value to offers through “Value-Add-Incentives” as opposed to providing discounts. With a community of over 27,000 business owners in his Facebook Group, Marco’s insights focus on boosting sales and scaling businesses with affordable subscription programs and value-added marketing techniques.