Human Innovation | The Jens Heitland Show
Human Innovation explores leadership where decisions, responsibility, and scale intersect.
Hosted by Jens Heitland, CEO of Heitland Media Group and former Global Head of Innovation at IKEA Centres, the show features long-form conversations with CEOs and senior leaders from international organizations.
Each episode focuses on how leaders think, decide, and navigate complexity, not just what they have built. The conversations move beyond surface level success stories to examine judgment, trade offs, and the human realities of leadership at scale.
© All Content 2020-2025 - The Jens Heitland Show - Produced by Heitland Media Group
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EP 225: The Happy Meal for Startups? with Marco Torres
In the podcast episode, Marco Torres, Founder of MarketingBoost.com, discusses the importance of incentive-based marketing for startups and solo entrepreneurs. Drawing parallels from McDonald’s and Amazon, he emphasizes the significance of adding value to offers through “Value-Add-Incentives” as opposed to providing discounts. With a community of over 27,000 business owners in his Facebook Group, Marco’s insights focus on boosting sales and scaling businesses with affordable subscription programs and value-added marketing techniques.