This is the flywheel to inspire teenagers into startup programs

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Transcript:

(AI Generated)

The first was there was a distinct lack of mostly socioeconomic diversity in that kind of community. But also there's a term that Kathy, my co-founder, is coined of Raise Your Hand Diversity.

And this is a really fascinating one because we see that on a lot of the schools programs the same teenagers are targeted and the same teenagers raise their hands. So you'll have Tech Giant one Tech giant two Tech, giant three, all running some STEM programs. And maybe solve women into leadership programs.

They all go to the same students who will already raise their hand. As soon as we switched over to doing paid work experience, we found the pool of teenagers who want money is huge.

That's driven diversity in the recruitment into both those super squads. But then what we saw was a five x increase in those who participated in the work experience. Then going on to explore the startup programs.