507 - How Do I Rebrand Myself Professionally?
This episode unpacks how to rebrand yourself professionally after leaving a corporate role. Learn how consistency and intentional messaging can shift how others see you and how to build a brand that aligns with your new direction.
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How Do I Rebrand Myself Professionally?
Rebranding yourself professionally is not about abandoning your past; it’s about owning your future.
In this episode, we explore how leaders, especially after leaving corporate roles, can intentionally shift how they are perceived and reposition themselves with credibility and clarity.
1. You Are Not Your Former Title.
Leaving a big company often strips away the external validation your title gave you. Suddenly, people don’t see the badge, they see the person. That’s your opportunity. You’re no longer just a representative of a brand. You are the brand.
2. Start With Consistency, Not Complexity.
Rebranding doesn’t require a 12-month strategy deck. It starts with consistent content around the message you want to be known for. In just three months of focused presence, people will begin associating you with your new direction because they’re not looking at your history; they’re engaging with your recent signal.
3. New People, New Perspective.
Old connections may still see you as your past self, and that’s okay. What matters is that the new people entering your ecosystem only know the brand you are building now. They’re not comparing. They’re discovering.
4. Rebranding Is Ongoing Alignment.
It’s not a one-time launch, it’s an evolution. As you grow, refine, and share insights from your new journey, your brand will organically mature. The key is to lead with clarity and show up with purpose.
Final Thought:
You don’t need to erase your past to evolve your brand. You just need to show up, speak clearly, and let consistency do its work.
This episode gives you the mindset and method to make your next chapter visible, valuable, and aligned with who you are becoming.
Highlights:
00:00 Introduction: Rebranding Yourself Professionally
00:03 Personal Experience: Leaving Corporate
00:21 The Importance of Consistency
00:30 Changing Perceptions Over Time
00:54 Conclusion: Establishing Your New Brand
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Transcript:
How do I rebrand myself professionally? I give you my example. I left big corporate in 2019 and needed to rebrand myself because I didn't have a proper brand. Obviously, I was represent the big company and was seen as such, but. I was not having an intentional brand that I wanted to put out there. And what I have learned is if you do things consistently, let's say three months, will help you to be seen from a different perspective.
Obviously there are always the old connections that you have that still see you like you were three years ago, but everyone else that is new coming into your ecosystem will only remember the last 2, 3, 4, 5 weeks. And by doing that consistent, you will just change your brand as you are and then the professional direction with that. And with this, everyone understands what you're about as more you do this as better it is.
