People do business with other people

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Transcript:

(AI Generated)

Sarah Blakely. She has done so much to build that Spanx brand, but her being the ambassador and being that forward face that's in front of everyone, most people think of her first before they think of that product.

So personal branding can play a tremendous role because at the end of the day, you can build the most remarkable business brand in the world. And of course we're all aspiring to that in some degree, but, people do business with other people. Humans deal with humans. We have a number of different pieces of technology that will help us communicate, but it's usually a human on the other end of that communication.

So if you are a smaller brand and you have a great deal of expertise, building your personal brand and putting your face out there and your voice out there for people to learn from, to, to gain knowledge from, to build trust with, you're gonna have that naturally extend into all of your business brand practices as well.